Ward Advisory

Bookkeeping · Accounting · Advisory

Bookkeeping and advisory for founder-led businesses

Clean books. Clear reporting. Practical support—without the overhead.

We help founder-led agencies, consultants, and real estate investors stay on top of their finances and make better decisions.

No sales pitch. Just a fit check.

Who We Work With

Built for founders who want clarity

We work with growing, founder-led businesses that need clean financials and clear reporting—not more layers of complexity.

Agencies & Marketing Firms

Project billing, retainer revenue, contractor costs — agency finances get complicated fast. You need accurate books and profitability visibility without chasing your bookkeeper.

Consultants & Professional Services

You’re busy delivering for clients. Your finances shouldn’t require a second job. We bring structure and accuracy to your books so you can focus on the work.

Real Estate Investors & Operators

Multiple entities, mixed property types, ongoing transactions. You need consistent bookkeeping and clear reporting across the portfolio — not another pile of spreadsheets.

If you're a founder who wants to understand your numbers and operate with confidence, we're built for you.

What We Do

Services

End-to-end bookkeeping, accounting, and advisory support—structured for growing businesses.

Bookkeeping

  • Monthly bookkeeping
  • Catch-up and cleanup
  • Bank and credit card reconciliations
  • Chart of accounts setup and maintenance
  • Transaction categorization and accuracy review

Accurate books are the foundation. Reporting, taxes, and every decision you make depend on getting this right.

Accounting & Reporting

  • Monthly financial statements — P&L, Balance Sheet, Cash Flow
  • Management-ready reporting packages
  • Variance and trend analysis

Numbers only matter if you can read them. We deliver reports that help you understand what’s happening and act on it.

Accounts Payable & Receivable

  • AP tracking and vendor management
  • AR tracking and collections support
  • Invoicing workflow management

Cash flow depends on what’s going out and what’s coming in. We keep both sides organized and visible.

Payroll Support

  • Payroll coordination with your processor
  • Payroll reconciliation and journal entries
  • Contractor and owner compensation tracking

Payroll touches every part of your financials. We make sure it’s reconciled correctly and nothing falls through the cracks.

Sales Tax Support

  • Sales tax tracking and organization
  • Filing coordination and compliance support

Sales tax obligations grow with your business. We keep everything tracked and coordinated so nothing catches you off guard.

Advisory & Financial Support

  • Financial organization and structure for founders
  • Cash flow visibility and planning
  • Budgeting and forecasting support
  • Ongoing fractional finance support

Sometimes you need more than a bookkeeper. We provide the financial perspective that helps founders think clearly about what’s ahead.

Why Us

Why Ward Advisory

Built from direct experience inside operating businesses—managing books, building financial processes, and supporting founders who needed answers, not presentations.

Operator mindset

We’ve worked inside growing businesses — not just around them. We understand the pace, the pressure, and the decisions you face every day.

Systems-driven process

Clean, repeatable workflows that hold up as your business grows. No patchwork. No shortcuts.

Clear communication

Plain language. Direct answers. We don’t hide behind jargon or make simple things complicated.

Reliable support

Consistent, responsive, and calm. We’re built to be the part of your business you don’t have to worry about.

Who's Behind the Firm

Founded by an operator

Ward Advisory was founded by Tanner—with hands-on experience in accounting, finance, and business operations across growing companies.

Before starting the firm, Tanner worked inside founder-led businesses, helping teams bring structure to messy finances, build reporting that actually gets used, and make decisions with clearer visibility into what's happening beneath the surface.

This firm exists to give founders the kind of financial support that larger companies take for granted—without the overhead, the jargon, or the bureaucracy.

Getting Started

How engagements work

A straightforward process with no surprises.

  1. 01

    Intro conversation

    A short call to understand your business, where things stand, and what kind of support makes sense.

  2. 02

    Review & scope

    We review your current setup, identify what needs attention, and put together a clear scope of work and timeline.

  3. 03

    Ongoing monthly support

    Clean bookkeeping, consistent reporting, and responsive communication — delivered reliably, every month.

No long-term contracts required. No onboarding chaos. Just clear, consistent support from the start.

Ready to get started?

If you're looking for clean books and clear reporting, we'd like to hear from you.

No pressure—just a short conversation to see if we're a good fit.

Most conversations take about 15 minutes.